About Us

A Different Kind of Agency

The Travel Foundry was built on a simple belief: independent properties deserve real strategic firepower, without the bloated agency overhead. We work exclusively with independent hotels and vacation rentals, helping them connect with the right travelers, drive direct bookings, and build relationships that bring people back.

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Our team came up inside world-class ad agencies and luxury hotel brands. We know how the best in the business operate because we've been there. We built our business lean on purpose so we could go deeper with fewer clients, instead of wider with more.

Fun Facts & Figures

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Monthly content views

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return on ad spend
Our Expertise

Understand how your guests are discovering and choosing brands

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Brand Strategy & Positioning

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Direct Booking Growth

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Creative, Content & Social

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Guest Intelligence

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Performance & Analytics

Fill Rooms. Build Loyalty. Drive More Revenue.

A focused partner for independent properties

We work as part of your team, not as an agency managing you from a distance. We treat your property like it's our own, which means you get senior strategy, hands-on execution, and a team that's as invested in your results as you are.

Senior strategy without the full-time overhead
Brand and marketing direction under one roof
A team that goes deep on your property and guest
Built exclusively for independent properties
Focused on direct bookings, not vanity metrics
Teams

The people behind the work

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Rachel Stojanovski
Co-Founder | Head of Creative
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Alicia Hales
Co-Founder | Head of Operations
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Derrick Hales
Co-Founder | Head of Strategy
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Trey Evans
Co-Founder | Head of Growth

The Places We Call Home

Join us in helping world’s best brands reach their growth potential.

Boise, Idaho

Big enough to have a creative pulse, close enough to the Sawtooths that we never have to choose between the two.

Denver, Colorado

A mile high and minutes from the Rockies, with easy access to the mountain towns we know best.

Santa Barbara, California

Where the coast, the light, and the food remind us that great hospitality is about how a place makes you feel.

Testimonials

“Travel Foundry completely rebuilt our website for The Celtic on Market, and the experience was exceptional from start to finish. Their team took the time to truly understand our story, brand, and identity, asked smart questions, and was incredibly receptive and persistent regarding feedback and iterations. We’ve already seen a noticeable increase in site traffic, first-page rankings for key SEO targets, and a big jump in high-quality event and party inquiries, all on a platform that’s easy for us to manage and fully control. They’re professional, responsive, genuinely fun to work with, and I’d highly recommend them, especially for hospitality brands where mobile-first design really matters.”

Owain Hickey
Co-Founder
The Celtic

"Before working with [The Travel Foundry], our company was losing the online search game. We were heading into our peak season and desperately needed to make an impact immediately.

Working with The Travel Foundry felt as if we were on the same team, and that we were a priority for them. Trey and his team exceeded all of our expectations especially with our immediate goal of increasing our online revenue. And then they took it to the next level and created a full marketing strategy that is exactly what we didn’t even know we needed!!"

Deanne Hill
Owner, Daniels Summit Lodge

"THANK YOU to the brilliant team at The Travel Foundry for their incredible work and partnership. From thoughtful design to clear, compelling messaging, and everything in between, they've helped bring our vision to life in a way that truly honors the purpose behind what we do."

Ami Jones
Founder | CEO
TerraFauna Journeys

"We’ve worked with The Travel Foundry since 2020, and they have become such an important extension of our Wanderlust team.

Over the years, they have jumped in wherever we needed support, from big-picture marketing strategy to day-to-day execution, always with a thoughtful understanding of our brand, our owners, our guests, and the Santa Barbara market.

Their work has helped us significantly grow our social presence, increase local awareness, and create marketing campaigns that directly support bookings and owner confidence.

They are strategic, creative, responsive, and genuinely invested in our success. What makes them especially valuable is that they don’t just “manage marketing.” They look at the full picture and help us move the business forward.

Since partnering with them, Wanderlust has grown into a more recognizable and trusted luxury rental brand, and we are so grateful for the care, consistency, and expertise they continue to bring to our team.

Jennifer Kinsella
Owner & COO,
Wanderlust Luxury Rentals